GA4 assessment and implementation
Get a thorough evaluation of your GA4 property and events in context to your business model and desired conversions and performance metrics.
Get the opportunity to unify app and web data in a single property and the advanced and improved reporting features that provides along side the opportunity to apply your preferred reporting identity and access different attribution modeling.
A full assessment of events that are being recorded and the proper set-up examined across GA4 and linked G accounts along side any parameters and metrics that maybe should be being populated in order to equip your marketing teams with data that can drive accurate and informed decisions across all channels, content creation, website features and beyond.
£1,500.00
Additional information
| type of site | all: ecommerce, brochure, consultancy, subscription, publisher, not-for-profit, appointments etc |
|---|---|
| assessments include | GA4 dashboard, admin, reports, events, key events, metrics and parameters, property set up and data streams |
More Information
GA4 is the advanced reporting platform offered free of charge to all through Google and is what replaced Universal Analytics in 2023, the actual sunset occurred in July 2024.
The configuration of GA4 depends on several things – the site model – ecommerce, subscription, consultancy etc and also is very much dependant on the type of plugin utilised and the format of implementation – for example, GTM – this also requiring a standardised data label, while also requiring quite a significant amount of custom coding to deploy the events in such a manner that they populate the GA4 reports, also this configuration effects the quality of data in GAds, especially true of remarketing and targeting. The other major influence it has is the determination of engagement and therefore landing page scores and other quality scores in relation to the content and user experience. This latter element a fundamental element of the many ‘helpful content’ updates occurring throughout 2022 and 2023 and beyond.
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