5 Year Trend Analysis:

• Overall Trends:

  • Home Improvement Boom: Consistent growth in search terms like “kitchen renovation” and “plumber near me” indicates sustained interest in home improvement projects, likely fuelled by factors like increased homeownership, rising property values, and a desire for improved living spaces.
  • DIY Enthusiasm: The rise of DIY projects and online tutorials has contributed to this trend, with homeowners seeking information and resources for tackling renovations themselves.
  • Sustainability Takes Centre Stage: Growing interest in eco-friendly renovations and terms like “solar panel installation” and “energy-efficient windows” reflects a shift towards more sustainable homebuilding practices.

• Search Volume Snapshot:

  • Seasonal Peaks: High search volume for “bathroom fitter” (averaging 12,300 monthly searches) with peaks in early spring suggests homeowners often plan renovations during warmer months.
  • Local Intent: Significant search volume for “plumber near me” and similar queries highlights the importance of local SEO and targeting geographically relevant keywords.

• Our Strategy:

  • Service-Based Optimisation: We’ll focus on optimising your online presence for high-intent, service-based keywords (e.g., “bathroom fitter near me,” “emergency plumbing services”) to attract customers actively seeking your services in your local area.
  • Green Renovation Focus: By incorporating keywords related to eco-friendly renovations (e.g., “sustainable building materials,” “energy-efficient appliances”), we can help your brand appeal to environmentally conscious homeowners.
  • Keyword Trend Monitoring: We’ll continuously monitor search trends and emerging keywords (e.g., “smart home technology,” “home office renovations”) to ensure your website stays ahead of the curve and attracts relevant traffic.