5 Year Trend Analysis:
Healthcare and Health-tec are growing sectors, spurred by an increasing preference to access private medical and health resources and better access to health information and education on health and wellness, the desire to seek diagnosis and treatment outside of public services is significant.
Simplicity is another key factor in these service deliveries, ecommerce, booking and accessing timely resources is an essential element of the site function and to simply provide this will automatically assist with optimisation.
Overall Trends:
- High demand for healthcare services: Search volume for terms like “doctors near me” has remained consistently high, indicating a continuous need for healthcare access.
- Shift towards telehealth: “Telemedicine” has shown significant growth in recent years, reflecting a growing preference for remote healthcare options. This trend is likely fuelled by factors such as convenience, accessibility, and cost-effectiveness.
- Focus on accessibility and convenience: Patients are increasingly prioritising accessibility and convenience when seeking healthcare services. This is reflected in the popularity of terms like “urgent care” and “walk-in clinic.”
- Increased interest in specific conditions: Search volume for specific health conditions has also increased over the past 5 years. This suggests that people are becoming more proactive about their health and are seeking information about potential health concerns.
Specific Keywords with Search Query Trend Data:
- High-Volume Keywords:
- “Telemedicine”: As mentioned earlier, “telemedicine” has seen a significant increase in search volume, averaging 21,000 searches monthly. This indicates a growing demand for remote healthcare services.
- “Urgent care”: Search volume for “urgent care” has also increased, suggesting that patients are seeking convenient and accessible options for non-emergency medical needs.
- “Walk-in clinic”: Similar to “urgent care,” “walk-in clinic” has also experienced growth, reflecting a preference for immediate and accessible healthcare services.
- Specific health conditions: Search volume for various health conditions has also increased over the past 5 years. Examples include “diabetes,” “heart disease,” and “cancer.” This suggests that people are becoming more aware of these conditions and are actively seeking information about them.
Implications for Healthcare Practices:
- Optimise for high-interest terms: Healthcare practices should optimise their online presence for high-interest keywords like “telemedicine,” “urgent care,” and “walk-in clinic.”
- Focus on telehealth: Telehealth is becoming an increasingly important part of the healthcare landscape. Practices should invest in telehealth technologies and services to meet the growing demand for remote care.
- Provide convenient and accessible services: Patients are prioritising convenience and accessibility when choosing a healthcare provider. Practices should offer flexible appointment scheduling, online booking options, and extended hours.
- Address specific health concerns: Patients are actively seeking information about specific health conditions. Practices should provide informative and educational content on their websites and social media platforms.
By understanding these trends and adapting their strategies accordingly, healthcare practices can better connect with patients and provide them with the services they need. If you are a UK based telehealth company and looking for freelance digital marketing and SEO services, I would urge you to make contact via one of the social links or whatsApp chat provided in the menu.