Specific Keywords with Search Query Trend Data:
5 Year Trend Analysis:
Firstly 2024 has, in quite a large part seen Clarkson’s Farm give Increased Visibility to the humble farm shop. It’s possible that shows like Clarkson’s Farm have contributed to a renewed interest in farm shops by showcasing their value and highlighting the importance of supporting local agriculture. This increased visibility could have driven more people to search for and visit farm shops. In addition this show coincides with the Relaxation of Farm Shop Laws, revisions to permitted development allows farmers to convert existing farm buildings into farm shops. This should have made it easier for farmers to open and operate these businesses, contributing to the increased availability and visibility of farm shops.
Shift Towards Local & Sustainable: The steady incline in interest in farm shops could also reflect a broader consumer trend towards supporting local businesses and seeking out sustainable food sources. Farm shops often offer fresh, seasonal produce directly from the farm, appealing to those who prioritize quality and ethical sourcing the act of shopping becomming more of a leisure activity with the supermarkets providing ever-more flexible home delivery services for the household essentials and ‘bulk’ of items.
“High-end” food”: Steady or growing interest, particularly in urban areas and for special occasions, this a long-term trend driven by increased interest and knowledge in cokkery and cooking.
“Dining out”: These queries are still fluctuating trends, influenced by economic conditions and the cost of living crisis and various public health concerns. The number of businesses lost during the past 2-3 years is extensive, however, many would argue that this is a result of an over-saturated sector in the first place.
- High-Volume Keywords:
- “Organic foods”: Averages 55,000 monthly searches with a consistent upward trajectory over the past 5 years.
- “Farm shops”: Likely increased interest, reflecting a desire for fresh, local produce. Farm shop near me has a search volume of around 26,000.
- “Free-from”: Significant growth, driven by dietary restrictions and lifestyle choices.
- “Meal kits”: Increased popularity, especially during the pandemic, offering convenience and variety.
Implications for Food, Beverage and Food Service Businesses :
- Highlight Health and Wellness: Emphasize nutritional consciousness and lifestyle elements. Where practicle, introduce personalisation and offer unique or tailored offers, promotions and recipes.
- Cater to Dietary Needs: Offer a variety of “free-from” options to accommodate different preferences.
- Leverage Seasonal Trends: Promote relevant products and services around seasonal ingredients and seasonal tastes.
- Offer Premium Experiences: Consider high-quality ingredients, unique dining experiences, or curated meal kits.
- Adapt to Changing Consumer Behaviour: Stay informed about evolving trends in dining out and adjust your offerings accordingly.
- Support Local: Never miss the opportunity to mention, highlight and link to your local networks, whether its a local supplier or logistics partner – emphasise your community.
- Promote your Source: Your raw ingredients and selection process is crucial to your brand identity.
By understanding the complex trends behind these food and drink related products and services, you can approach 2025 with a degree of optimism, welcome the New Year with enthusiasm for New Products and New Marketing Campaigns and you should see the opportunities that exist for growth.