GA4 has evolved quite considerably during the latter part of 2024 and 1st quarter of 2025. See some of the best new features and admin panel settings
Tag: top tips
With Google Analytics 4 (GA4) and Advanced Consent Mode, you can record events even without user consent. However, these events won’t be attributed to a specific, personally identifiable user who declined consent. Instead, via Advanced Consent Mode, they are recorded as ‘cookieless pings’.
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AI search Assist
AI search Assist – what effect has it had on search – should you be targeting the search tool and who is it most suited to? Will it harm your CTR on Organic Search and what type of traffic quality can we expect?
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Freelancing-work-from-home
For those of you wondering whether freelancers wear pants, spend all day sunbathing or go to the gym at lunchtime – it might be time to wise up to 2024!
For those of you wondering what preparations to make for SGE with your SEO and content, the strategy should remain much the same as it was in 2023, but if you suffered in 2023, you will need to catch up
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CTA Examples and ideas
Crafting effective calls-to-action (CTAs) is vital across various channels, however, landing page optimisation and specifically, quality CTAs is crucial to encourage engagement. What is a CTA? A Call-to-Action is a prompt or directive aimed at encouraging a specific action from the audience. CTAs are typically concise and action-oriented, designed to capture the audience’s attention and […]
Top Tips for website design – including the benefits achievable through the stages of content, design and planning. The importance of getting SEO consultation on your site at the start of your project to ensure optimal results.
The SEO colour wheel theory is different to the colour wheel. Understand how this SEO model structures site content in accordance to intent and topic alongside performance data.
Top Tips for website design – including the benefits achievable through the stages of content, design and planning. The importance of getting SEO consultation on your site at the start of your project to ensure optimal results.
Top Tips for getting to grips with google analytics training, GA4 property configuration and additional links and resources provided to check and book training, reporting and consultation services.
In order to complete a content SEO project with any degree of success there are resources and stages that you should plan for. Utilise a content colour wheel to create a content marketing plan.
Utilise the SEO Colour Wheel Theory to fine-tune your content strategy and SEO formula.
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Types of SEO
Understand the different types of SEO in more detail and the different packs of SEO available to you freelance.
Top Tips for setting up and configuring your GA4 Dashboard, how to customise reports and summary cards and much more!
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Good Tea Quotes for website content
A Quote is an excellent, shareable form of content and here I share some of the best Tea Quotes I could find – The British obsession with Tea!
GA4 will be the only google reporting tool available by June 2023 – It is a wise move to get your new GA4 reporting property set-up as soon as possible to allow the least disruption to your reporting and performance analysis.
The importance of SEO and what you can get for your budget. Plus the GA4 switchover.
