Indecision, busy schedules and yes, more technical debt is causing discord for companies large and small – to identify where to increase your SEO efforts and accurately assess the channel as an opportunity for growth – you need technical expertise. You need knowledge and Ai Ready essentials even to be visible.
Laser-focused article on addressing high-cost failures (GA4, server-side tracking, code dependencies and out-dated content deliveries). Explaining the strategic gains of modular architecture and emerging tech.
Deep dive into Operational Liability from two critical perspectives—The Wallet (Leadership) and The Execution (Code, Data, & Content)—to help you escape the low-quality vendor cycle and reclaim your strategic focus.
Boosting your local presence via voice search is a smart move.
Smart, because it is often the first and also the final action during the sales cycle. Smart because there is data to suggest as many as 52% of adults use smart speakers at home.
Smart, because despite the advanced evolution of voice search, very few businesses are yet to adopt it within their marketing.
If you haven’t looked at server-side tracking, Tag Gateway, or consent-led analytics yet — here’s why agencies should pay attention.
GTM (client-side) = controls scripts on the browser
Google Tag Gateway (server-side) = routes data BEFORE it reaches GA4/Ads, giving you privacy, speed, and governance
Cookie Consent = decides what data is allowed to flow
Cloudflare = protects the stack and keeps the site fast
Stop leaving your work exposed. Protect your writing, engage your readers, and turn every page into a high-performance content asset. It is more than possible to implement technical measures to protect your work and maintain copyright – You can also simultaneously publish assets while maintaining control of your intellectual property.
Well AI is here and some of us are looking at adding AEO to the list of acronyms we are able to provide our customers – this AI chat is a direct pick-up – bar a couple of typos!
Some of the complexities and advancements in data, reporting and identities are only just starting to populate GA4 reports – it is also highlighting the importance of understanding the GA4 platform and the insights and competitive advantages it can, if implemented correctly can provide.
GA4 is evolving with more advanced features for reporting, retargeting and assessing your user and customer behaviours. The New Lead Acquisition and Disqualification and Loss reports are a brilliant addition to your reporting tool set.
Strategically approaching the page experience. See examples of strategy in practice on two real-world examples – 1. bloated pages and 2. problems with targeting queries with purchase intent.
GA4 has evolved quite considerably during the latter part of 2024 and 1st quarter of 2025. See some of the best new features and admin panel settings
With Google Analytics 4 (GA4) and Advanced Consent Mode, you can record events even without user consent. However, these events won’t be attributed to a specific, personally identifiable user who declined consent. Instead, via Advanced Consent Mode, they are recorded as ‘cookieless pings’.
AI search Assist – what effect has it had on search – should you be targeting the search tool and who is it most suited to? Will it harm your CTR on Organic Search and what type of traffic quality can we expect?
For those of you wondering whether freelancers wear pants, spend all day sunbathing or go to the gym at lunchtime – it might be time to wise up to 2024!
For those of you wondering what preparations to make for SGE with your SEO and content, the strategy should remain much the same as it was in 2023, but if you suffered in 2023, you will need to catch up
Crafting effective calls-to-action (CTAs) is vital across various channels, however, landing page optimisation and specifically, quality CTAs is crucial to encourage engagement. What is a CTA? A Call-to-Action is a prompt or directive aimed at encouraging a specific action from the audience. CTAs are typically concise and action-oriented, designed to capture the audience’s attention and […]
Top Tips for website design – including the benefits achievable through the stages of content, design and planning. The importance of getting SEO consultation on your site at the start of your project to ensure optimal results.
The SEO colour wheel theory is different to the colour wheel. Understand how this SEO model structures site content in accordance to intent and topic alongside performance data.
Top Tips for website design – including the benefits achievable through the stages of content, design and planning. The importance of getting SEO consultation on your site at the start of your project to ensure optimal results.
Top Tips for getting to grips with google analytics training, GA4 property configuration and additional links and resources provided to check and book training, reporting and consultation services.
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