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Freelancing-work-from-home

For those of you wondering whether freelancers wear pants, spend all day sunbathing or go to the gym at lunchtime – it might be time to wise up to 2024!

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Content Tips design digital marketing

Visual Content

The importance of visual content and properly attributing meta tags to images has never been so important. Discover more about Photography and creative assets

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SEO

The Theory of SEO

The THEORY OF SEO Achieving Visibility SEO theory aims to improve a website’s visibility and ranking in search engine results pages (SERPs) for relevant queries. What do you need to focus on? The nature of SEO and websites, tends to imply the task is never-ending and indeed, as is the case with any marketing task, […]

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SEO Analysis and Analytics

SGE rollout UK how to prepare your content for search generative experiences

For those of you wondering what preparations to make for SGE with your SEO and content, the strategy should remain much the same as it was in 2023, but if you suffered in 2023, you will need to catch up

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design Development digital marketing Marketing

defining your digital vision

Top Tips for website design – including the benefits achievable through the stages of content, design and planning. The importance of getting SEO consultation on your site at the start of your project to ensure optimal results.

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digital marketing design Development

‘SEO Colour Wheel Theory’ and the ‘Colour Wheel’ The differences

The SEO colour wheel theory is different to the colour wheel. Understand how this SEO model structures site content in accordance to intent and topic alongside performance data.

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design Development digital marketing

Top Website Design Tips

Top Tips for website design – including the benefits achievable through the stages of content, design and planning. The importance of getting SEO consultation on your site at the start of your project to ensure optimal results.

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Analysis and Analytics digital marketing

Google Analytics Training, Reports and Consultation

Top Tips for getting to grips with google analytics training, GA4 property configuration and additional links and resources provided to check and book training, reporting and consultation services.

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Audits and Performance Content Tips SEO

Content SEO the planning stages

In order to complete a content SEO project with any degree of success there are resources and stages that you should plan for. Utilise a content colour wheel to create a content marketing plan.

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Content Tips digital marketing SEO

effective SEO colour wheel theory

Utilise the SEO Colour Wheel Theory to fine-tune your content strategy and SEO formula.

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Content Tips digital marketing SEO

Types of SEO

Understand the different types of SEO in more detail and the different packs of SEO available to you freelance.

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Analysis and Analytics digital marketing

Setting up Google Analytics 4 dashboards

Top Tips for setting up and configuring your GA4 Dashboard, how to customise reports and summary cards and much more!

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Analysis and Analytics digital marketing

Successful PPC and your Google Ads Account

Freelance support to your Google Ads Account provides you with professional marketing expertise to keep budgets tight and maximise results according to your strategy.

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Analysis and Analytics Audits and Performance

Website Strategy and reporting with GA4

GA4 will be the only google reporting tool available by June 2023 – It is a wise move to get your new GA4 reporting property set-up as soon as possible to allow the least disruption to your reporting and performance analysis.

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Analysis and Analytics SEO

Effective SEO + migration to GA4

The importance of SEO and what you can get for your budget. Plus the GA4 switchover.

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