GA4 has evolved quite considerably during the latter part of 2024 and 1st quarter of 2025. See some of the best new features and admin panel settings
Tag: informative
With Google Analytics 4 (GA4) and Advanced Consent Mode, you can record events even without user consent. However, these events won’t be attributed to a specific, personally identifiable user who declined consent. Instead, via Advanced Consent Mode, they are recorded as ‘cookieless pings’.
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AI search Assist
AI search Assist – what effect has it had on search – should you be targeting the search tool and who is it most suited to? Will it harm your CTR on Organic Search and what type of traffic quality can we expect?
I am finding that still, clients are struggling to get to grips with the HCU changes and still favouring some of the more traditional SEO methods centred on keyword research, keyword position and often re-purposing existing content on the SERPs or regurgitating page structures throughout the site, regardless of the context.
Specific Keywords with Search Query Trend Data: 5 Year Trend Analysis: Firstly 2024 has, in quite a large part seen Clarkson’s Farm give Increased Visibility to the humble farm shop. It’s possible that shows like Clarkson’s Farm have contributed to a renewed interest in farm shops by showcasing their value and highlighting the importance of […]
5 Year Trend Analysis: Healthcare and Health-tec are growing sectors, spurred by an increasing preference to access private medical and health resources and better access to health information and education on health and wellness, the desire to seek diagnosis and treatment outside of public services is significant. Simplicity is another key factor in these service […]
5 Year Trend Analysis: Overall Trends: Home Improvement Boom: Consistent growth in search terms like “kitchen renovation” and “plumber near me” indicates sustained interest in home improvement projects, likely fuelled by factors like increased homeownership, rising property values, and a desire for improved living spaces. DIY Enthusiasm: The rise of DIY projects and online tutorials […]
The importance of 2023 and 2024 on your website performance should not be underestimated – helpful content is not just Good Content – but it’s a good start!
Improving SEO on Wordpress – The 22-24 Content Updates have transformed traditional SEO into a more well-rounded marketing exercise. Everything you need to know on how to improve your SEO and UK based freelance SEO packages.
Content marketing is a strategic approach to creating, publishing, and sharing valuable, relevant, and consistent content aimed at attracting and engaging a target audience.
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Freelancing-work-from-home
For those of you wondering whether freelancers wear pants, spend all day sunbathing or go to the gym at lunchtime – it might be time to wise up to 2024!
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Visual Content
The importance of visual content and properly attributing meta tags to images has never been so important. Discover more about Photography and creative assets
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The Theory of SEO
The THEORY OF SEO Achieving Visibility SEO theory aims to improve a website’s visibility and ranking in search engine results pages (SERPs) for relevant queries. What do you need to focus on? The nature of SEO and websites, tends to imply the task is never-ending and indeed, as is the case with any marketing task, […]
For those of you wondering what preparations to make for SGE with your SEO and content, the strategy should remain much the same as it was in 2023, but if you suffered in 2023, you will need to catch up
Top Tips for website design – including the benefits achievable through the stages of content, design and planning. The importance of getting SEO consultation on your site at the start of your project to ensure optimal results.
The SEO colour wheel theory is different to the colour wheel. Understand how this SEO model structures site content in accordance to intent and topic alongside performance data.
Top Tips for website design – including the benefits achievable through the stages of content, design and planning. The importance of getting SEO consultation on your site at the start of your project to ensure optimal results.
Top Tips for getting to grips with google analytics training, GA4 property configuration and additional links and resources provided to check and book training, reporting and consultation services.
In order to complete a content SEO project with any degree of success there are resources and stages that you should plan for. Utilise a content colour wheel to create a content marketing plan.
Utilise the SEO Colour Wheel Theory to fine-tune your content strategy and SEO formula.
