Indecision, busy schedules and yes, more technical debt is causing discord for companies large and small – to identify where to increase your SEO efforts and accurately assess the channel as an opportunity for growth – you need technical expertise. You need knowledge and Ai Ready essentials even to be visible.
Laser-focused article on addressing high-cost failures (GA4, server-side tracking, code dependencies and out-dated content deliveries). Explaining the strategic gains of modular architecture and emerging tech.
Deep dive into Operational Liability from two critical perspectives—The Wallet (Leadership) and The Execution (Code, Data, & Content)—to help you escape the low-quality vendor cycle and reclaim your strategic focus.
Boosting your local presence via voice search is a smart move.
Smart, because it is often the first and also the final action during the sales cycle. Smart because there is data to suggest as many as 52% of adults use smart speakers at home.
Smart, because despite the advanced evolution of voice search, very few businesses are yet to adopt it within their marketing.
If you haven’t looked at server-side tracking, Tag Gateway, or consent-led analytics yet — here’s why agencies should pay attention.
GTM (client-side) = controls scripts on the browser
Google Tag Gateway (server-side) = routes data BEFORE it reaches GA4/Ads, giving you privacy, speed, and governance
Cookie Consent = decides what data is allowed to flow
Cloudflare = protects the stack and keeps the site fast
Stop leaving your work exposed. Protect your writing, engage your readers, and turn every page into a high-performance content asset. It is more than possible to implement technical measures to protect your work and maintain copyright – You can also simultaneously publish assets while maintaining control of your intellectual property.
Well AI is here and some of us are looking at adding AEO to the list of acronyms we are able to provide our customers – this AI chat is a direct pick-up – bar a couple of typos!
Some of the complexities and advancements in data, reporting and identities are only just starting to populate GA4 reports – it is also highlighting the importance of understanding the GA4 platform and the insights and competitive advantages it can, if implemented correctly can provide.
GA4 is evolving with more advanced features for reporting, retargeting and assessing your user and customer behaviours. The New Lead Acquisition and Disqualification and Loss reports are a brilliant addition to your reporting tool set.
Strategically approaching the page experience. See examples of strategy in practice on two real-world examples – 1. bloated pages and 2. problems with targeting queries with purchase intent.
GA4 has evolved quite considerably during the latter part of 2024 and 1st quarter of 2025. See some of the best new features and admin panel settings
With Google Analytics 4 (GA4) and Advanced Consent Mode, you can record events even without user consent. However, these events won’t be attributed to a specific, personally identifiable user who declined consent. Instead, via Advanced Consent Mode, they are recorded as ‘cookieless pings’.
AI search Assist – what effect has it had on search – should you be targeting the search tool and who is it most suited to? Will it harm your CTR on Organic Search and what type of traffic quality can we expect?
I am finding that still, clients are struggling to get to grips with the HCU changes and still favouring some of the more traditional SEO methods centred on keyword research, keyword position and often re-purposing existing content on the SERPs or regurgitating page structures throughout the site, regardless of the context.
Specific Keywords with Search Query Trend Data: 5 Year Trend Analysis: Firstly 2024 has, in quite a large part seen Clarkson’s Farm give Increased Visibility to the humble farm shop. It’s possible that shows like Clarkson’s Farm have contributed to a renewed interest in farm shops by showcasing their value and highlighting the importance of […]
5 Year Trend Analysis: Healthcare and Health-tec are growing sectors, spurred by an increasing preference to access private medical and health resources and better access to health information and education on health and wellness, the desire to seek diagnosis and treatment outside of public services is significant. Simplicity is another key factor in these service […]
5 Year Trend Analysis: Overall Trends: Home Improvement Boom: Consistent growth in search terms like “kitchen renovation” and “plumber near me” indicates sustained interest in home improvement projects, likely fuelled by factors like increased homeownership, rising property values, and a desire for improved living spaces. DIY Enthusiasm: The rise of DIY projects and online tutorials […]
The importance of 2023 and 2024 on your website performance should not be underestimated – helpful content is not just Good Content – but it’s a good start!
Improving SEO on Wordpress – The 22-24 Content Updates have transformed traditional SEO into a more well-rounded marketing exercise. Everything you need to know on how to improve your SEO and some good options for SEO Packages UK.
Content marketing is a strategic approach to creating, publishing, and sharing valuable, relevant, and consistent content aimed at attracting and engaging a target audience.
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