SEO SERVICES ESSEX and UK
Where we are
Based near the Suffolk, Essex, and Cambridgeshire borders, AVF Freelance brings expert digital marketing services to businesses across the UK. The location is conveniently accessible to London and surrounding towns and villages.
Selecting successful SEO services in the UK
“While offshore SEO services, from regions like Eastern Europe, India, Canada, and South America, may appear cost-effective initially, there are often complexities that can impact project success. Time zone differences, for example, can create delays, especially when immediate feedback or real-time updates are needed. With our UK-based team, clients benefit from same-day responsiveness and clear, accessible communication without the risk of misinterpretations that sometimes arise in cross-cultural exchanges. We pride ourselves on transparency, with a proven portfolio of real-world projects, not just curated case studies. Unlike offshore alternatives, our experience with UK clients and industries is genuine and demonstrable, ensuring you get the value and expertise you expect. While offshore solutions may offer lower upfront costs, our comprehensive, hands-on approach is designed to deliver lasting results and minimize hidden expenses or project setbacks, making us a reliable choice for clients seeking true value over cost and a long-term working arrangement based on trust and integrity, without fear of losing data or process to potential competition.”
Freelance Services and communication
On-Location Working for Key Meetings and Projects
While remote communication forms the core of our service, we recognise that some projects or milestones benefit from an in-person approach. For crucial strategy sessions, project kick-offs, or major presentations, AVF Freelance offers on-location visits. The proximity to London and excellent transport links makes neighbouring towns such as Bishops Stortford, Colchester, Hertford, Cambridge, Chelmsford and London an easy commute and hybrid working arrangements or attending meetings in person as required, is offered to any project or contract requiring more than 20 hours per week on a permanent of fixed term contract.
This blend of remote and on-location working means you get the best of both worlds – the flexibility of digital collaboration paired with the option of face-to-face interaction when it matters most.
Flexible Working Patterns and Seamless Communication
At AVF digital, the value of flexibility in today’s business environment is not underestimated. Working from home allows streamline communication with clients, ensuring responsive, real-time support via video calls, phone, and email as well as project management tools and whilst regular meetings and catch-ups are encouraged to be scheduled – this working communication is designed to provide peace of mind, should you need an immediate answer to a question or require open communication to allow multiple teams to progress tasks.
Top project management tools allow transparency, keeping clients in the loop every step of the way. You can check tasks set as well as completion progress, artwork or creative files and have 24/7 custom reporting on the metrics that we decide are most useful indicators of your business and marketing performance. Whether you prefer weekly video meetings, shared document platforms, or quick catch-up calls, I can offer a degree of flexibility to communicate in a manner most suited to you and your teams.
What's the Strategy?
Strategy is, in my opinion, often a mis-used term. We do not offer a one-size-fits-all strategy and very much craft a strategy that suits you and your site/marketing at the time, it is continually evaluated and monitored to further enhance or streamline efforts to achieve the objectives desired.
The expertise offered is creative – campaign and content, technical – reporting, event tracking, technical SEO and development.
It also incorporates traditional marketing models and provides focus on the user – the sales funnel and journey as well as the identification of key messaging and potential markets.
THE RESULTS WE DELIVER
Often an SEO or SEO agency will offer – a guarantee of a ‘certain number of keywords in top 3-10 position’ We do search query analysis – daily, we monitor, track and identify existing keywords, potential keywords, those that are trending and those being targeted by your competitors.
However, the results we deliver will depend a little on your business model and your website model – for example – an ecommerce website – requires product sales and to identify those that are most in demand is only half the task – we will ask you to provide information about your revenue potential and take a deeper look into the legitimacy of products, the past sales figures – both on and offline to provide you with the most relevant channels and product marketing.
Similarly, if you are a professional services business or one that offers consultancy or SAAS products we can create the best content and strategies along-side on-page, CRO with lead magnets and most importantly deliver reach and quality enquiries.
SEO INDUSTRY STATISTICS
The following are sectors, for which I have, over the years, gained expertise of value both in terms of the language and product and also experience in the formulas that are utilised to achieve successful sales outcomes. This sector experience is vital to any marketing campaign – and whilst we get up to speed on the intricacies of your individual business, I am in the position to share insight and experience, present ideas and data that might just take your business to the next level – allowing product development, operational efficiencies or opportunities to tap into unexplored markets and earning potential.
For stats and more information on visual content performance – visit the build-links.CLUB your essential partner in building quality backlinks and acquiring topical content opportunities.
Gift Ecommerce
A backlash to many trending factors such as a flooding of cheaper products and manufacture occurring overseas and to achieve a cost reduction, even in brands that used to be synonymous with lux and quality is seeing an even greater shift toward ‘artisan’ and skilled craftsmanship. The market is also trying to demand a style that suits them, identifies with them and is not mass-market.
- 5-Year Trend Analysis: The term “gift ideas” has shown significant growth, particularly for sustainable and personalized gifts. Demand for keywords like “unique gifts” has grown sharply, indicating a shift toward thoughtful gifting. However, growth has also led to higher competition within this category.
- Search Volume Snapshot: Queries pertaining to “unique gifts” receive about 93,000 monthly searches on average, peaking in Q4.
- Our Strategy: By optimising for seasonal keywords and tapping into the growing demand for eco-friendly gifts, we can help your brand stand out in this increasingly competitive market.
The biggest factors effecting this market is competition, and price point positioning – it’s very easy to waste marketing budget attracting the wrong traffic and highly developed campaigns, demographic profiling and USPs are just as critical as UGC and customer service and logistics – its tough!
Professional Services & Consultancy
- 5-Year Trend Analysis: Search volumes for professional services like “business consultant” and “management consulting” have remained relatively stable, with recent spikes in digital transformation-related keywords. While the market remains competitive, specialised terms like “remote business consulting” are showing gradual growth.
- More generally – professional services hit rock-bottom between 2009-2015, and again during the pandemic, however, despite AI taking all our jobs 2024 has seen a certain increase in volume.
- Our Strategy: We focus on long-tail and niche keywords that have shown growth, helping to establish your brand as a leading authority in the consultancy space.
Interior Design
- 5-Year Trend Analysis: “Interior design” terms have shown consistent growth, particularly around sustainable and minimalist decor. Seasonal fluctuations are common, with spikes during spring and slightly higher search volumes emerging in Q4 2024.
Engineering
- 5-Year Trend Analysis: Engineering-related queries have experienced slow, steady growth, with terms like “civil engineering services” and “green engineering” gradually increasing due to rising interest in sustainable construction.
- Search Volume Snapshot: “Engineering services” sees an average of 312,000 monthly searches, with a noticeable rise for terms related to green solutions.
- Our Strategy: By targeting high-authority keywords and green engineering trends, we ensure your brand aligns with the values driving today’s industry.
Food and Organic Foods/Nutrition
- SEO trends in Food, beverage and hospitality: Interest in “organic foods” and “healthy snacks” has increased, peaking around New Year’s and summer. Keywords such as “plant-based diet” and “superfoods” show a positive trend as more consumers seek wellness options.
- Search Volume Snapshot: “Organic foods” averages 132,000 monthly searches and has seen a steady increase over the last five years, although since 2004 – and the early organic adoption, there has been a decline.
- Our Strategy: We leverage these trends to highlight health and wellness topics, helping your brand capture a dedicated audience at key times.
Trades (Home Improvements)
- SEO trends for the trades sector: Interest in home improvement terms like “kitchen renovation” and “plumber near me” has grown, spurred by increased DIY projects. Keywords related to eco-friendly renovations are also on the rise, mirroring the green movement in home building.
- Search Volume Snapshot: “Bathroom fitters near me” averages 12,000 searches monthly, with peaks in early spring.
- Our Strategy: By optimising for service-based queries and tapping into the green renovation trend, we help your brand attract clients actively searching for improvements in your local area.
Health and Healthcare
- SEO trends in Health and Healthcare (5year analysis): Search volume for terms like “doctors near me” has remained high, with “telemedicine” showing significant growth in recent years. Demand for healthcare services continues to grow as accessibility and convenience remain priorities for patients.
- Search Volume Snapshot: Telemedicine as a topic now averages 15,000searches monthly, reflecting increased interest post-pandemic.
- Our Strategy: We optimise for high-interest terms and telehealth-related keywords to connect your healthcare practice with patients actively seeking solutions.
The competition in the health, wellness and cosmetics space is fierce and user experience is often the factor letting this sector down. Most of the platforms dedicated to the delivery of functional booking or payment systems are more focussed on the operator as opposed to the customer and when combined with highly regulated content and marketing conduct – it can make it complex to find this huge pool of demand.
Equestrian Retail (Tack, Horse Equipment, Apparel)
The number of searches relating to starting an equestrian business is also on the rise, and with an influx of new cheaper products and imitation designs within the horse wear and equestrian apparel space the competition for new customers and keeping their loyalty is getting much harder.
2024 was an interesting year in terms of search traffic, achieving much higher volumes and this likely due to the Olympics and Paralympics events of 2024, this ‘equestrian’ traffic has shown much higher than has been the case in previous years. The industry in general is showing a decline since 2012 – this across all disciplines, except arena eventing and across most commercial related queries – ‘near me’ queries still increasing.
- 5-Year Trend Analysis: Search volume data shows a steady interest in equestrian equipment, with fluctuations around major events like the Olympics or large equestrian shows. Overall, there’s been moderate growth, especially in niche areas like sustainable tack and beginner-friendly equipment.
- Search Volume Snapshot: general decline in the market space has inevitably effected search volume for brands, Ariat, surprisingly, continues to grow in popularity, Le Mieux and Charles Owen ‘bucking’ the overall downward trend as is the online store GS equestrian.
- Our Strategy: By leveraging these trends, we target keywords that align with the growing interest in stylish and practical riding gear, ensuring visibility during high-demand times
SEO Services for your Business
I can provide a range of SEO services from low-fee, no tie-in packages providing expert SEO for the UK Small Business to retained freelance SEO services providing a fully tailor-made and bespoke digital marketing extension to your teams you will be able to achieve your SEO goals, affordably and reliably with the support and reporting required to take your organic search to the next level.