about
Demonstrable and dependable
I’ve built my reputation on problem-solving, clarity, and results. When businesses are stuck — whether that’s lost leads, confused messaging, spiralling paid-for budgets or campaigns that just aren’t landing — I step in, simplify the noise, and turn data into direction. I care deeply about the people behind the numbers, and I’m endlessly curious about what makes audiences click. My job is to find the insight that moves the dial — and make sure it actually gets done.
I’ve helped businesses on the brink turn things around — protecting revenue, restoring stability, and setting them back on the path to growth.
| Role | Company | Year | Responsibilities |
|---|---|---|---|
| Freelance (DPM & SEO Specialist) | Freelance | 2019–today | Specialising in SEO, technical audits, web projects, GA4 migration, digital strategy, and DPM. (SEO Freelancer) |
| Freelance (Marketing & Creative) | Various Clients (Contract & Freelance) | 2014–2019 | Focused on creative projects, project management, and general marketing management. Managed campaigns, SEO, website builds, branding, and content strategy. (Marketing) |
| Marketing & Members Consultant | Institute of Acoustics | 2018 | Digital marketing strategy, website development, content creation, social media, PPC campaigns. |
| Project Manager BDD | iQ Commerce Ltd. | 2006–2014 | Business development, branding, product reach, multi-project coordination, digital & print design. (About Me) |
| BDM | Rossett Hall Hotel (Best Western) | 2006–2007 | Sales, event management, web design, campaigns and creative management, CRM system improvements. (Graphic Design) |
| Sales & Marketing Manager | Manchester Business School - Uni of Wales | 2005–2006 | Sales, marketing, product development, internal communication strategies and agency management. |
| Special Projects Manager | Conrad/Artavia | 2001–2004 | SEO, PPC campaigns, National and regional press, media buying, financial reporting, CRM, creative direction, project management. |
Find a Freelancer
You will find a few links to other freelancers on this site currently, I have worked in many teams and in DPM roles over the years and will source someone appropriate to assist with any specialist area – such as copy writing – however, my address book is good and growing – so from prototype and product design, through to copywriting and Devs – I can be of assistance with most project types! If you are in the process of hiring and need some guidance on freelancer interview questions it is also worth getting in touch.
summary
I bring a uniquely blended background that bridges creative marketing, hands-on technical development, and strategic commercial insight. My career began in sales and marketing management, working with major brands such as Arriva and O₂, progressing through traditional advertising—TV, press, print and promotional campaigns—into the early evolution of digital media.
Over the last two decades, I’ve developed deep expertise in SEO, web development, analytics, and omnichannel marketing, combining this with extensive project management and creative direction. My approach is results-driven, data-led, and grounded in genuine brand empathy.
Whether working agency-side, client-side, or independently, I specialise in transforming complex marketing challenges into clear, actionable strategies that drive visibility, efficiency, and performance.
Professional Strengths
• Strategic Marketing & SEO: Technical and content SEO, analytics, and digital strategy for eCommerce,
finance, and B2B clients.
• Creative Direction & Design: Branding, artwork, and campaign collateral across print, packaging, and digital
formats.
• Web Development & UX: WordPress and open-source builds, site architecture, optimisation, and conversion
strategy.
• Client & Project Leadership: From concept to launch, managing cross-functional teams and stakeholder
communications.
• Data & Insight: Skilled in GA4, GTM, SEMrush, Ahrefs, Data Studio; reporting, tracking, and performance
visualisation.
• Omnichannel Expertise: PPC, social, content, CRM, and integrated brand communications.