SEO improve your marketing
Marketing principles
The 2022–2024 Helpful Content Updates, combined with evolving privacy and cookie policies, have reshaped SEO. If you’re experiencing unexplained drops in traffic or visibility, it’s crucial to rethink your approach.
Modern SEO now integrates core marketing principles—user psychology, intent engagement, and strategic campaign planning—to foster deeper connections with your audience. Applying models like AIDA (Attention, Interest, Desire, Action) ensures that content not only ranks but also resonates. Strong headlines capture attention, compelling insights generate interest, persuasive storytelling builds desire, and clear calls to action drive engagement. This model is also closely aligned with the SEO Colour Wheel – a content audit tool and project management tool to assist in evaluating and addressing weak areas of content. To learn about the SEO colour wheel or understand how it might help your site get in contact via the ‘arrange a consultation’ or contact options in the footer.
For WordPress SEO, a well-structured, fast, and user-friendly website is the foundation. Beyond that, applying STP (Segmentation, Targeting, Positioning) helps tailor content to audience needs at different buying stages, ensuring it delivers value. Similarly, incorporating the 4Ps of Marketing—Product (high-quality content), Promotion (outreach, link-building), Place (structured UX and technical SEO), and Price Transparency (well-structured product and service pages that clearly communicate cost and value)—creates a holistic strategy that enhances visibility and conversions.
If you’re exploring UK based SEO packages for freelance or agency support, look for services that provide a structured framework for content development based on demand, trends, and market insights. A well-rounded approach should include outreach (quality backlinks, local citations), on-page engagement factors, technical SEO, and structured data implementation—all aligned with proven marketing strategies for sustained growth.
What does this mean?
SEO specialists have long got a bad reputation – often well deserved – the number of SEO agencys I have had to report on that were responsible for driving mis-matched traffic to websites and then asking the client to change their business model, pricing or marketing funnel is extensive – in the worst cases this has lead to massive disruptions, especially in the luxury sector, allowing cheap immitations to gain a foothold in the market. Consequently completely disrupt our ability as a customer to choose to buy quality, ethically or on grounds other than price via online search.
This is now changed – and changing, with advanced technical and AI capabilities the word ‘intent’ should be your mantra and your hope for achieving real gains in 2025.
How to improve your SEO on WordPress.
It also means that you need a balanced approach – technical SEO is essential – if your site is slow or badly structured with no regard to logic or how bots can essentially catagorise your content then you will not be able to make any in-roads amongst the competition. However, if you ignore the user perspective – content marketing and UX for example – you will equally be left flailing. To have competant digital Marketing Managers with the ability to apply traditional marketing principles, understand and be able to deliver compelling and engaging content and tie-in across omnichannel campaigns is the way forwards. SEO is your shop front – to be #1 with a featured snippet, image or video pack is worth the same as what would have equated to a shop front with high footfall – that is if that search query is commercial and your strategy also returns well during the intial fact-finding searches involved in the purchase journey. You may decide to opt for freelance wordpress SEO services or outsource your digital to an agency – but the following factors are essential elements of your organic search performance and SERPs results.
Click Psychology & User Intent
In today’s SEO, understanding and aligning with user intent is paramount. SEO now goes beyond keyword optimisation; it’s about anticipating why users search, what drives their clicks, and how to guide them through an engaging experience on your site. This focus on click psychology means crafting titles, descriptions, buttons and content that not only match user queries but also spark curiosity, providing solutions users are eager to explore.
Lead Times and Engagement
SEO is now a strategic part of the user journey, recognising the importance of lead times in different industries. For example, a user looking for home improvement services may browse multiple options over several months, while someone searching for a gift may make a quick decision. By understanding typical engagement and lead times, we help tailor content and call-to-action strategies that meet users exactly where they are in their buying journey, increasing the chances of conversion. Whats your USP! For some reason one of the fundamental purchase drivers seems to be being openly obliterated by ‘price’. No-one wants to be ripped off – but if you clearly guarentee – next day delivery – make sure you provide a promise. If you clearly can guarentee – transparent comms – deliver it – it’s really not rocket science.
Campaign Planning and
User Journey Mapping
Successful SEO today involves mapping out the entire user journey and integrating SEO with broader campaign objectives. This includes planning around seasonal trends, personalising user experiences, and aligning site optimisation with other marketing efforts to ensure seamless engagement. With the right content and a strategic campaign approach, SEO becomes more than just a traffic generator—it’s an engine for selling, creating brand awareness and sustained user engagement and brand loyalty.
Experience, Expertise, Authority,
and Trust (E-E-A-T)
with a Marketing Twist
While E-A-T remains a pillar of Google’s rankings, it now demands a marketing-driven approach. Building trust and authority online involves high-quality backlinks, digital PR, and authoritative content, but it also extends to how your brand is perceived at every stage of the customer journey. We integrate SEO with branding and engagement strategies to make your site not just a destination but a memorable experience that resonates with users long after they leave.
Our SEO Packages
(Including Data-
Driven Insights)
Using the latest search trend data, all of the Freelance SEO services offered by AVF offer a comprehensive, data-informed approach tailored to your industry’s needs. If you are worried about commiting to a monthly retained programme – I can offer the following monthly SEO packages. You can dip in and out as you please – I would recommend that most sites require full service SEO and that specific specialisms are more urgent or appropriate depending on where you are at with your optimisation journey… The options below should allow for real SEO benefits to be gained by all.
WordPress SEO COSTS
| SEO Package | Price | Details |
|---|---|---|
| UK Small Business SEO | Package £150 per month | No contract, tailored for small businesses. |
| Content SEO | Package £850 4 weeks | Optimised content strategy, keyword research, and blog/article creation. |
| Technical SEO | Package £850 4 weeks | Site audits, speed optimization, and core web vitals improvements. |
| Local SEO | Project £850 4 weeks | Google My Business optimization, citations, and geo-targeting. |
| PR/Outreach SEO | Package £850 per month | Backlink building, digital PR, and guest posting. Quality Sites and outreach, some additional budget maybe required, although usually not. |
| Retained SEO | From £850 per month | Ongoing SEO support tailored to business needs. |
| Full Service SEO | Bespoke pricing (from £1450 per month) | Comprehensive SEO package including all aspects delivered on an agreed timescale and to agreed deliverables, includes strategy and reporting. |
Purchase and Book your next months SEO package.
CONTENT SEO PACKAGES
These are best approached after a content audit for larger sites or highly suitable for growing sites or those with little content beyond the core site pages. For a more complex SEO requirement with a focus on content I would advise opting for a retained service – and a longer term commitment.
TECHNICAL SEO PACKAGES
These are best approached after a technical audit – which can be done as part of the package. If there is large amounts of technical debt or a sprawling site on an unsuitable platform, a very old site etc etc – it may be more cost effective to re-build, future proof and design for scalability. I can work with you on this. You shouldn’t need a vast amount of Technical work every month, it is best to schedule in a couple of times a year unless there is an identified problem that needs to be countered. You may also be wise to speak to your web designers/hosts to see if they can upgrade evolve or indeed have theor own technical package included or available. Often web developers are not completely up to speed with SEO issues – things such as structure or dynamic urls for example.
LOCAL SEO PACKAGE
Includes the various elements to include queries that are specific to towns/cities in the UK – ideal for those providing retail, homes or trade services, tuition or similar, or possibly for national companies wanting to target specific areas. Included in this work are the essential Google My Business profile work, citations and also structured data and outreach in the form of PR and networking.
Local Freelance SEO Essex – if you are looking for local SEO services across the UK or are looking for a freelancer local to Essex it is worth enquiring. The link above provides more detail on the sectors of experience I can offer. I also partner with agencies and have PM and DM experience and am happy to provide no obligation quotes and general consultancy.
**If the amount of technical SEO required to make a real difference to your site is too great in value to make commercial sense – we will advise you, for example – it may be more cost effective to build a new site – this especially true if your site is more than 5 years old.
freelance web development services can be provided – the average price is around £5,000
** It is a professional obligation of any contracted service to provide ‘professional advice’ as such it is our (as a business owner) obligation to provide this information to you.
I am also able to provide introduction or pitch documentation for those of you looking for sites at around £1k-£2,500 or those around the £15k-£50k bracket
Retained Freelance SEO Plans
- Technical SEO audits, updates and improvements
- On-Page strategy, UX, CRO and internal linking
- Guestposts, outreach, PR and backlinks
- Content, strategy, structure and creation
- Marketing management – omnichannel
- Retained SEO services start at £850 per month and sull-service SEO services provided on a retained basis are crafted bespoke to your needs, this type of delivery starts at £1,450 per month. That’s a senior specialist on your site, your business, your brand and your sales – for £17,000 per year – leaving you enough budget to afford direct employees – and their national insurance contributions!
As you will realise there are several approaches to the delivery of SEO – per project, retained or via a specialist package – to learn more about these approaches I suggest you take a look at – the main service page for hiring an SEO expert.
UK Small Biz SEO Package
- Rolling package
- £150 per month – but no contract to tie-in
- Simply pay £150 when you want to top-up your account and activity
- Outline roadmap/plan provided prior to payment
- If you refer someone who takes up the offer – get a month free!
- Pay for 8 months out of 12 and get a free templated WordPress site and migration
** free site only applicable to those sites of less than 4 pages upon initial contact
Other Articles relating to SEO and content
Take a look back through some of these useful articles providing further insight into the Freelance Digital Marketing Services provided to improve WordPress SEO and digital marketing services provided to a range of clients in the UK.
