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Revitalise Your WordPress Blog 

Refresh your content structure and the way its received

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Your old blog can stay live, but if you are starting to feel like you are a slave to it – I have good news – AVF can rebuild your high-value posts into modern, interactive pages on a controlled hub, fixing WordPress quirks and maximising results.
Starting Point? Book a Consultation or blog audit.

 

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The Problems

 

  • Duplicate or generic anchors from archive pages confuse search engines.

  • Sidebar widgets and auto-generated links dilute your commercial value.

  • Outdated layouts and long-form content reduce engagement.

  • Poor structure and duplicated content block search engine indexing.
  • Outdated content may harm your visibility, better to update, elaborate or cull.
  • Restricted templating can result in very ‘samey’ looking content.
  • Recent surges in AI generated text, makes the content unoriginal and ‘noisy’ as opposed to optimised and fresh.
  • Existing site is built on a framework of urls, requiring an ‘untangle’ and restructure.
  • An entire new site build or migration may not even address these specialised problems effectively.
  • Content scraping is a current concern for the senior teams.

 

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The Solution

Managed Service:

  • Audit your existing posts and identify high-value content

  • Refresh each post into meaningful contemporary pieces of content with concise, interactive pages building topical relevance and depth

  • Add resource downloads, portfolios, case studies, and lead-generating CTAs

  • Hosted on a dedicated subdomain, keeping your main site intact choose a template to match your brand or obtain bespoke design.

  • Optional: ongoing updates with AEO and SEO monitoring

Why This Works:

  • No redirects, no SEO disruption

  • Controlled internal linking — no generic “Read More” or WP archive issues

  • Repurposes content for multiple user intents

  • Ai-ready content hub that grows with your business

  • Auth protected pages that protect your content
  • Provides a framework that automatically generates  content pillars and content that is crafted
Revamping and updating your blog is always an SEO essential – outdated content and old posts can harm your SERPs, but in this current period there is an additional need to reform and create new online experiences that allow people to consume more interactively and engage in better interactive options.
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SEO Resources and Information

The following resources provide access to audits you can purchase, helpful information relating to SEO, and how to identify which specialist area of SEO your site is in the greatest need of in its present state.

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Testimonials
​Annie is amazing. From the moment we first spoke to our ongoing work on my website, she has been a consistent and skilled professional. I highly recommend her work and am excited to see where our future work takes us.
Jane Hylton-Phoenix's REVIEW20.11.2021
Annie took the time to understand what we were trying to achieve and kept us informed all the way. She is very organised and gets things done.
Anu Jagota's REVIEW25.6.2020
So pleased to have found Annie – she delivered a new site in record time, and even with a tight deadline took the time to analyse the market spaces, build in SEO and content journeys that serve from a marketing perspective as well as our core users. She assisted with database elements and APIs and created a design that is a cut above the rest, providing easy-to-use CMS. The Analytics, (GTM) tracking, and data studio elements were all completed as part of the deal. We continued utilising her services for other one-off design projects - that are too numerous to list and also social media and again, she took the time to explain and explore the market, providing expert advice and testing content. She didn’t shy away from the difficult task at hand – of reactivating our somewhat neglected social media accounts and encouraged process within our offices to allow for efficient deliveries and effective utilisation of media assets.
James sawyer's review25.5.2022
Annie is very experienced with SEO strategies, site build, site migration and site speed related issues - she's been advising on a number of these issues that were impacting out site. She's introduced the SEO colour wheel and the content audit - ranking to us, hugely helping me with understanding how the site is performing. And best of all, she's a workaholic - very engaged and communicative. Communication really is brilliant with Annie.
Pranav Chopra20.5.2024

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