DIGITAL Marketing
Powerful Decision Making through Data.
GA4 Freelancer
Data analysis – one of the fundamental aspects of digital marketing is going through a bit a of an upheaval currently. With changes in cookie laws looming, third-party cookie changes and the sunset of Universal Analytics (what we became accustomed to over the past 15 or so years) all require a change in our data collection and an opportunity to assess our tracking, events, conversions and ultimately a change from session-based reporting to allow a more holistic and arguably more accurate perspective of our customers in light of recent changes and restrictions. As a specialist Google analytics freelancer I can help guide you through these changes and provide advice, GA4 training and guidance to the implications of GA4 in context to your digital marketing, website configuration and data reporting.
GA4 Migrations
GA4 Property
Training + Site
If you are reading this, I am hoping that the basis of your migration to GA4 from UA has completed, many are still experiencing differences and issues with the tracking and whilst the eco-system has evolved now to accommodate the new reporting functions, there are often old custom tracking or events created that cause confusion or skew some of the insights being reported.
If you are looking for general guidance on GA4 you may well find the collection of articles and guides within this site of assistance for GA4 account set up and reporting features.
There are many differences in UA to GA4 and as such, in many instances some code elements may need to change in your site and possibly new triggers and tags set in GTM.
I can manage all of this process for you, providing you with consultation on naming conventions, implementation and strategic opportunities. In addition I can provide training services from explanations, to how-to videos, podcasts and chat support to internal teams. More importantly I can check for duplicate instances of code and clear the containers of old or legacy clutter whilst mapping and providing insight as to what these changes actually mean.
Visualisations + Reporting
The dashboard in GA4 is a different set-up to UA, many reports may look as though they have disappeared completely – which can be quite unnerving – don’t fret!
The dashboards, summary cards and reports within the dashboard are all completely customisable and as a GA4 Freelancer I can re-create your reports or provide an explanation as to why a new report may be required to replace an old – there are instances whereby the base metrics have changed so completely that a continuation of using a report that may still utilize metrics that are called the same, are actually reporting on different sets of actions – therefore a seamless transition is to be avoided – especially for stakeholder comms etc.
Freelance GA4 services are tailor-made to your site and requirements. I have much experience in creating and visualising data and beyond the reports that can be created in addition to the dashboard report – the Explore charts can be created to replicate or often, provide a higher level of reporting that was possible in UA. In addition to this I provide data analysis and reporting services for a wide range of business and reporting purposes and can additionally utilise looker studio or other connectors to provide an additional representation of this data. Big Query is now readily available in all GA4 properties, not just GA360 as was previously the case 🙂
In addition, the UA data collected will, in most cases need to be reported on or represented or exported. This data will, according to official Google resources be available to us via the GA4 property as is currently the case for 6 months from the sunset date. After that time it will no longer be accessible. If you require a project quote for creating visualisations of this data I can quote to export into a report or presentation format, additionally creating sound-bite information for the purposes of referral and comparisons.
GA4 Tracking
Tracking tools and Cookies
You may also require someone to look at your events set-up and tracking and tagging and I work in GTM to provide these services – I can provide an hourly rate if you simply require a specific task completed, or I can quote for analysing your existing events, site data layers and code and cross-reference with those old UA tags or reports that you would like to replicate or update.
These tags can extend to areas such as Bing Ads, social pixels and tracking code and beyond and as such you will have a completely re-vamped container with a report on any changes, recommendations, and new implementations – this can be a type of tracking audit if preferred.
Cookies are another element that have added a level of confusion even to those in the professional world of digital marketing and to get consultancy on what the actual facts are in relation to the data in the GA4 account, how it deals with consent and how it produces reports on those that have stated a preference not to accept any cookies can be explained and, if required implemented very easily for you.
More Information on GA4 properties
Take a look back through some of these useful articles providing information on the GA4 properties as they evolved during 2022 to present day. I have also written an article on some of the recent and updated GA4 features as of March 2025 and will continue to provide information into the evolvements as they occur.
