informative
Some of the best new GA4 features
GA4 has evolved quite considerably during the latter part of 2024 and 1st quarter of 2025. See some of the best new features and admin panel settings
Annie Veale
March 16, 2025
Different Aspects of website performance
Tools and Advice to improve website performance
This page provides a number of resources allowing you to learn more about the analysis involved in firstly, determining the standard of your website from the perspective of page speed and performance as well as user engagement performance and SERPs performance.
Carefully selected articles here provide comprehensive access to articles written to help point you in the right direction – whether you have a brand new web launch or are looking at what can be improved for a site of age, there are always improvements you can make to improve the visibility and engagement of your web pages.
Content audits and strategies are essentially what is needed to get ahead at the moment and simply churning out what everyone else is doing is not good enough! You may also be interested in getting a full site audit or understanding a bit more about how I approach the ongoing SEO reporting and analysis, you are welcome to get in touch if you have a specific query or issue to resolve.
If you are looking for specific information on SEO you will find a number of topic relevant articles here, and additional information on UK SEO packages and deliverables.
informative
Understanding WordPress Cookie Compliance
With Google Analytics 4 (GA4) and Advanced Consent Mode, you can record events even without user consent. However, these events won’t be attributed to a specific, personally identifiable user who declined consent. Instead, via Advanced Consent Mode, they are recorded as ‘cookieless pings’.
Annie Veale
March 16, 2025
informative
AI search Assist
AI search Assist – what effect has it had on search – should you be targeting the search tool and who is it most suited to? Will it harm your CTR on Organic Search and what type of traffic quality can we expect?
Annie Veale
March 13, 2025
informative
Google helpful content What is it?
I am finding that still, clients are struggling to get to grips with the HCU changes and still favouring some of the more traditional SEO methods centred on keyword research, keyword position and often re-purposing existing content on the SERPs or regurgitating page structures throughout the site, regardless of the context.
Annie Veale
March 13, 2025
Trend Analysis Spotlight: Food, nutrition and dining
Specific Keywords with Search Query Trend Data: 5 Year Trend Analysis: Firstly 2024 has, in quite a large part seen Clarkson’s Farm give Increased Visibility
Annie Veale
December 15, 2024
Trend Analysis Spotlight: Health and Healthcare
5 Year Trend Analysis: Healthcare and Health-tec are growing sectors, spurred by an increasing preference to access private medical and health resources and better access
Annie Veale
December 15, 2024
SEO adds tech to an already tricky mix of identity, research, insight, creativity, trends, timing and memorability. The essentials of Marketing.
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