Content Tips

Content insights

News and Views

Please find a collection of posts put together to provide relevant information on trends, marketing implementation, strategy and creative practices.

Designed to provide a helpful stear to your own Content projects and strategies or provide additional insight into the freelance services offered by Annie.

Search Engine Optimisation (SEO), Site Audits, and Content Marketing are three essential pillars of a successful digital marketing strategy.

The Synergy between SEO, Site Audits, and Content marketing is essential for driving a successful digital marketing strategy. When combined strategically, these elements reinforce each other, leading to enhanced online visibility, improved user experience, and better search engine rankings.

The following articles are from the archive and provide useful resources, top-tips or information on how to approach and deliver successfully on SEO, content and data visualisation techniques. Most notably the SEO Colour Wheel Theory providing an excellent framework from which to identify and deliver advanced content strategies and content marketing.

SEO, site audits, and content marketing are integral to achieving digital marketing success. By optimising websites for search engines, ensuring their health and usability, and creating valuable content that resonates with the target audience, businesses can build a strong online presence, attract organic traffic, and foster long-lasting relationships with their customers.

Content SEO in its truest form is the content strategy behind all of the words on the site – the blog articles and text, and format and mixed formats… however, to optimise this content requires technical and meta knowledge and structural abilities. Essentially the job of optimisation extends to optimising various on-page elements like meta tags, headings, and content, as well as off-page factors such as backlinks and domain authority.