Content Tips

Content insights

News and Views

Please find a collection of posts put together to provide relevant information on trends, marketing implementation, strategy and creative practices.

Designed to provide a helpful stear to your own Content projects and strategies or provide additional insight into the freelance services offered by Annie.

SEO, site audits, and content marketing are integral to achieving digital marketing success. Optimising websites involves techniques for search engines and answer engines, and ensuring their performance and usability are frequently updated alongside creating valuable content that resonates with the target audience. By following tried and tested and perhaps even some experimentation businesses can build a strong online presence, attract organic traffic, and foster long-lasting relationships with their customers.

Content SEO in its truest form is the content strategy behind all of the words on the site – the blog articles and text, and format and a functional, interactive mix of media… however, to optimise this content requires technical and meta knowledge and structural abilities.

Content within the context of optimisation needs to create well worked topical content of authority, it requires both creativity and technical expertise to be able to structure and parse the correct information through to both bots and LLMs. There are also elements of intent and increasingly important, trust, E-E-A-T and Brand need to be woven into the site content, with logic and regular updates to keep pace with the evolving digital spaces.