Content SEO in its truest form is the content strategy behind all of the words on the site – the blog articles and text, and format and mixed formats… however, to optimise this content requires technical and meta knowledge and structural abilities. Essentially the job of optimisation extends to optimising various on-page elements like meta tags, headings, and content, as well as off-page factors such as backlinks and domain authority.
I am finding that still, clients are struggling to get to grips with the HCU changes and still favouring some of the more traditional SEO methods centred on keyword research, keyword position and often re-purposing existing content on the SERPs or regurgitating page structures throughout the site, regardless of the context.
The importance of 2023 and 2024 on your website performance should not be underestimated – helpful content is not just Good Content – but it’s a good start!
Content marketing is a strategic approach to creating, publishing, and sharing valuable, relevant, and consistent content aimed at attracting and engaging a target audience.
The importance of visual content and properly attributing meta tags to images has never been so important. Discover more about Photography and creative assets
Crafting effective calls-to-action (CTAs) is vital across various channels, however, landing page optimisation and specifically, quality CTAs is crucial to encourage engagement. What is a CTA? A Call-to-Action is a prompt or directive aimed at encouraging a specific action from the audience. CTAs are typically concise and action-oriented, designed to capture the audience’s attention and […]
In order to complete a content SEO project with any degree of success there are resources and stages that you should plan for. Utilise a content colour wheel to create a content marketing plan.
Utilise the SEO Colour Wheel Theory to fine-tune your content strategy and SEO formula.
Understand the different types of SEO in more detail and the different packs of SEO available to you freelance.
A Quote is an excellent, shareable form of content and here I share some of the best Tea Quotes I could find – The British obsession with Tea!
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