Where audits uncover opportunities, Analysis & Analytics turns those insights into continuous performance intelligence.

As data and AI evolve, so does the way we understand audiences and predict outcomes. Advances in machine learning and predictive analytics mean user data is now being matched and modelled with greater accuracy than ever — providing a deeper understanding of what drives results across search, social, and content.

Using GA4, GTM, and GSC, I build a complete picture of how your site and campaigns perform, tracking everything from audience behaviour and engagement time to conversion paths and placements. Across social channels, I help identify which audiences and creatives deliver real ROI, refining your targeting and spend for maximum impact.

My reporting goes beyond surface-level metrics, incorporating AEO (Answer Engine Optimisation) and SGE (Search Generative Experience) performance to ensure your visibility extends into the next era of search. Combined with technical monitoring, these insights reveal not just how users find you — but how algorithms understand and rank your content.

Each analysis includes custom dashboards, predictive insights, and clear recommendations — all tailored to your business goals. Whether you’re fine-tuning campaign strategy, tracking content performance, or maintaining long-term digital health, my goal is simple: turn data into direction.

Explore related services through:

• Website Audits – for discovery and diagnostics
• Schedule a Consultation – for tailored strategy and implementation

All work is delivered from within the UK and grounded in data that drives clarity, action, and growth.