The Synergy between SEO, Site Audits, and Content Marketing:

The interplay between SEO, site audits, and content marketing is essential for driving a successful digital marketing strategy. When combined strategically, these elements reinforce each other, leading to enhanced online visibility, improved user experience, and better search engine rankings.

Creating this synergy often takes time, it often takes a bit of bravery and fairly frequently requires you to objectively re-assess. More traditional marketing – prior to the days of digital were often most successful to those who built brand values and remained quite stayed and steady in all of their messaging – in the days of digital – whilst the brand values, core values and ethos, arguably have become more important to the user, equally so has the companies ability to demonstrate that it is agile, can pivot, can be original and can see the here and now as well as have a vision for the future. Don’t rely on evergreen content and utilise Analytics to really get into the users shoes, discover what they are looking for and what pleases them – objectively assess whether your business has perhaps got a bit lazy and through data analyse what you could perhaps do differently within your digital presence to re-ignite the excitement in your site, brand, product and community!

SEO Analysis is required regularly – the more competitive your market is the more important this analysis becomes.

The ultimate goal to rank higher for relevant keywords and attract targeted traffic to the website also becomes a job of maintenance and the importance and workload increases in correlation with rising organic traffic figures.

Working with you to identify key reporting metrics and providing you with indicators before it can impact performance is what I am all about – providing you with the data-driven performance figures and insights to ensure you remain totally competitive. Additionally, where possible I have proved over the years my ability to identify major emerging trends and have considerable ability in being able to lead-the-way with creative and inspiring content that will cut-through the digital noise, engage existing and attract new users to your brand and product offerings.

The method of communicating this information will vary per project to some degree, and may involve regular meetings with other internal or extrenal teams, however, I will provide you with the details via an interactive and live platform – such as Looker studio providing you with highly relevant and at-a-glance details and overviews on things such as users, engagement time and any ecommerce or checkout metrics. I also provide content audit tools and project management services to help you throughout the period of change on larger projects.

I am also experienced in tagging and identifying key events or behaviours on site, these can be turned into metrics alongside audiences, segments, user and views.