Audits form the backbone of every digital strategy I deliver, turning ‘guestimates’ into hard and fast date-driven strategy. Combining my expertise as a GA4 freelancer, GTM, and AEO (Answer Engine Optimisation) insights, I assess how users find and interact with your site, uncovering where improvements will make the biggest impact.

My approach blends technical SEO, content performance, and user behaviour analysis helping you understand what drives engagement, conversions, and visibility. I also have a digital tool, I created for use on my own clients, initially this, the SEO Colour Wheel framework allows a deep dive into intent, content and site structure, to help you deliver above your competition, across the digital landscape.

Each audit includes detailed dashboards and reporting — tailored to your goals — providing real-time data on metrics like engagement time, conversion events, and user flow. Whether it’s a one-off audit or an ongoing SLA, the goal remains the same: turning analytics into actionable clarity that keeps your site competitive, discoverable, and genuinely engaging. For more information and to book your audit online head to the menu or browse my Freelance Services for work that is always delivered from within the UK.