Content insights

News and Views

Please find a collection of posts put together to provide relevant information on trends, marketing implementation, strategy and creative practices.

Designed to provide a helpful stear to your own Content projects and strategies or provide additional insight into the freelance services offered by Annie.

Audits and Performance

Search Engine Optimisation (SEO), Site Audits, and Content Marketing are three essential pillars of a successful digital marketing strategy.

The Synergy between SEO, Site Audits, and Content marketing is essential for driving a successful digital marketing strategy. When combined strategically, these elements reinforce each other, leading to enhanced online visibility, improved user experience, and better search engine rankings.

The following articles are from the archive and provide useful resources, top-tips or information on how to approach and deliver successfully on SEO, content and data visualisation techniques. Most notably the SEO Colour Wheel Theory providing an excellent framework from which to identify and deliver advanced content strategies and content marketing.

SEO, site audits, and content marketing are integral to achieving digital marketing success. By optimising websites for search engines, ensuring their health and usability, and creating valuable content that resonates with the target audience, businesses can build a strong online presence, attract organic traffic, and foster long-lasting relationships with their customers.

A site audit is a comprehensive analysis of a website’s performance, structure, and overall health. The objective is to identify technical issues, user experience bottlenecks, and areas for improvement that may hinder the site’s SEO performance. Site audits typically examine factors like website speed, mobile-friendliness, broken links, duplicate content, and more. By conducting regular site audits, businesses can pinpoint and rectify any issues that may negatively impact their online visibility, ensuring that their website is optimized for both search engines and users.

Additionally I specialise in providing detailed content audits – these are best described in the sites topic area of the SEO Colour Wheel.

A visually stunning and emotionally compelling website must also excel in digital performance. Speed, responsiveness, and accessibility are vital factors that contribute to a positive user experience. Slow-loading pages and clunky interfaces can deter users and undermine the emotional connection established through design. A website’s digital performance directly impacts user satisfaction, conversion rates, and search engine rankings. By optimizing performance through techniques like responsive design, caching, and minimizing server requests, businesses can ensure a seamless and enjoyable user journey.

We are entering an era, whereby there are many challenges to achieving a truely good design along-side truely impressive performance – we must keep pushing those boundaries and investing budget and time to designing the complete package to ensure that we not only capture the eye – but keep the audience captivated!