SEO insights

website audit checklists - SEO tips and Performance

Please find a collection of posts put together to provide relevant information on website audit checklist, marketing strategy and visualisation and SEO insights.

Designed to provide a helpful stear to your own SEO projects and strategies or provide additional insight into the freelance services offered by Annie.

Audits and Performance

Search Engine Optimisation (SEO), Site Audits, and Content Marketing are three essential pillars of a successful digital marketing strategy.

Each element plays a crucial role in driving organic traffic, improving website visibility, and engaging audiences with relevant and valuable content. The best place to start is with an audit and you should find some helpfull resources here to compile a website audit checklist.

It is in these areas that I have spent the recent years specialising, providing a very thorough suite of audits and reporting for project kick-off and additionall providing access through online dashboards to instant KPIs and reporting metrics designed bespoke to your site, objectives and sector. Additionally providing quarterly reporting for all my retained SLA clients.

The following articles are from the archive and provide useful resources, top-tips or information on how to approach and deliver successfully on SEO, content and data visualisation techniques. Most notably the SEO Colour Wheel Theory providing an excellent framework from which to identify and deliver advanced content strategies and content marketing.

A site audit is a comprehensive analysis of a website’s performance, structure, and overall health. The objective is to identify technical issues, user experience bottlenecks, and areas for improvement that may hinder the site’s SEO performance. Site audits typically examine factors like website speed, mobile-friendliness, broken links, duplicate content, and more. By conducting regular site audits, businesses can pinpoint and rectify any issues that may negatively impact their online visibility, ensuring that their website is optimized for both search engines and users.

Additionally I specialise in providing detailed content audits – these are best described in the sites topic area of the SEO Colour Wheel.

A visually stunning and emotionally compelling website must also excel in digital performance. Speed, responsiveness, and accessibility are vital factors that contribute to a positive user experience. Slow-loading pages and clunky interfaces can deter users and undermine the emotional connection established through design. A website’s digital performance directly impacts user satisfaction, conversion rates, and search engine rankings. By optimizing performance through techniques like responsive design, caching, and minimizing server requests, businesses can ensure a seamless and enjoyable user journey.

We are entering an era, whereby there are many challenges to achieving a truely good design along-side truely impressive performance – we must keep pushing those boundaries and investing budget and time to designing the complete package to ensure that we not only capture the eye – but keep the audience captivated!