alexa voice search optimisation
large, close-up on Alexa Voice device on branded yellow background

Date of Post

Written By: Annie Veale

Boosting your local presence via voice search is a smart move. Smart, because it is often the first and also the final action during the sales cycle. Smart because there is data to suggest as many as 52% of adults use smart speakers at home. Smart, because despite the advanced evolution of voice search, very few businesses are yet to adopt it within their marketing.

Alexa business cards

Despite Alexa and Siri and voice assistants in general, being around for several years, the adoption by local business in terms of creating, maintaining and optimising their Alexa business card or ‘skill’ is still relatively few. This equates to considerable opportunity for businesses to get ahead and stay ahead.

 

As an experienced marketer and SEO I provide a range of audits and have many years experience with both the analysis and implementation across local SEO, content and content strategy as well as technical SEO. These areas are highly dynamic and are frequently changing due to technical advances and also the algorithms themselves evolve to become more advanced and inline with user preferences – essentially, what worked well 6 or even 3 years ago will not be the right strategy to be competitive now. The majority of work I am involved with is on a wordpress platform and a full range of SEO packages can be tailored to your exact needs at the right time, in your optimisation journey.

How Many people search using voice assistants?

Since 2021, more people in the UK have been using voice assistants like Alexa, Google Assistant, and Siri to find information, products, and local services. Studies show that over 70% of UK voice assistant users interact with them at least weekly, and nearly half of all voice searches relate to local businesses or services.

While larger companies may occasionally appear in voice search results, local businesses, professional services, designers, tradespeople, and accountants often see the most immediate value.

We can help you test, evaluate, and build voice search queries to see how your business could appear in these results. This is about experimentation and understanding the opportunities — a chance to explore how voice search could work for you.

These services require hosting on Amazon, Node.js or Python and further support voice-constructed FAQs within your site.

I am a specialist SEO freelancer , if you’re looking to prepare your 2026 content plan or take control of your tracking, analysis and reporting – arrange a consultation.

The Local Business Package Includes

  • Custom Alexa Skill Setup: Research, design, and implement a skill tailored to your services. Includes intents, slots, and interactive cards.
  • Voice Search Query Optimisation: Ensure your business appears in relevant local searches.
  • Testing & Evaluation: See how your skill performs, what queries users are saying, and identify opportunities for your business to improve upon.
  • Ongoing Monitoring & Reporting: Quarterly review of usage, cards, and actionable insights.

Pricing

  • Initial Voice Search setup & implementation: £600
  • Initial Local SEO and Audit: £600
  • Quarterly monitoring & reporting: £300

Why Voice Search?

  • Connect with customers actively looking for your services.
  • Stand out in local searches where larger companies may not dominate.
  • Gain insights into customer behaviour through your Alexa skill analytics.
  • Over 1 billion voice searches are performed every month worldwide.

Book the First Class – Local Package or arrange a consultation.

GET STARTED

UK based freelancer –
Digital Marketer – SEO | Web Development | Content Analysis

Use the links below to arrange a no-obligation consultation or check out the information resources to assist you in hiring a freelancer.

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