The THEORY OF SEO
Achieving Visibility
SEO theory aims to improve a website’s visibility and ranking in search engine results pages (SERPs) for relevant queries.
What do you need to focus on?
The nature of SEO and websites, tends to imply the task is never-ending and indeed, as is the case with any marketing task, the process of continuous adaptation and improvement should always allow you to expand and improve. It should however serve as a tool to expand into different markets or perhaps the data is providing evidence for product packaging or business evolution or even a brand refresh.
The reporting and evaluation element of SEO is dependent on accurate data and tracking and as such should be viewed as a business tool, as opposed to simply reporting on the SEO efforts.
Here’s a breakdown of the key components of SEO theory:
Search Engine Algorithms: SEO theory starts with an understanding of how search engines like Google, Bing, and others operate. This includes knowledge of the algorithms they use to crawl, index, and rank web pages based on various factors such as relevance, authority, and user experience.
Keywords and Query Intent: Central to SEO theory is the recognition that users typically enter specific keywords or phrases into search engines when seeking information. Understanding user intent behind these queries is crucial for optimising website content to match search intent effectively. If you are interested in purchasing a content audit the SEO Colour wheel theory and tool will provide you with an excellent solution.
On-Page Optimisation: This aspect of SEO theory focuses on optimising individual web pages to make them more search engine friendly. This includes optimising meta tags, headings, content structure, and internal linking to improve relevance and accessibility for search engines.
Off-Page Optimization: Off-page optimization strategies aim to improve a website’s authority and credibility in the eyes of search engines. This often involves acquiring backlinks from reputable and relevant websites, social media engagement, and other tactics to enhance the website’s perceived value.
Technical SEO: Technical SEO theory addresses the technical aspects of website optimisation that affect search engine crawling, indexing, and overall website performance. This includes factors such as site speed, mobile-friendliness, crawlability, and structured data markup.
User Experience (UX): SEO theory recognizes the importance of providing a positive user experience to website visitors. Factors such as page load times, mobile responsiveness, intuitive navigation, and high-quality content all contribute to a positive user experience, which can indirectly impact search engine rankings.
Analytics and Measurement: An integral part of SEO theory involves tracking, analysing, and interpreting data related to website traffic, user behaviour, and search engine performance. This is often achieved through event tracking and Google Analytics. This data-driven approach enables SEO experts to assess the effectiveness of their strategies and make informed decisions for optimisation.
Continuous Adaptation: SEO theory acknowledges that search engine algorithms are constantly evolving, requiring continuous adaptation and refinement of optimisation strategies. Keeping up-to-date with algorithm updates, industry trends, and best practices is essential for maintaining and improving search visibility over time.
SEO Services
The majority of the work in which I have been involved in since 2019 is SEO, this is built on many years in Marketing Management and Agency roles whereby I was strategically managing channel performance, creative and content initiatives. A Freelance SEO is a good solution for those of you with a requirement to improve website performance and cost-effectively manage the marketing and messaging of your website.
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