It is a way of visualising content SEO and the tasks associated with SEO Marketing.

Essentially, you will need to think of your site as an entire object that needs to be able to serve on micro topics (posts/core pages/service pages) within a content group, and that there are upto 6 main groups that most websites  will have to serve complete and logical, as well as demonstrable information in order to have transactional power and provide conversions from the indexed pages. For more detailed instruction on the initial steps to create your own colour wheel for SEO please visit Content SEO the planning stages.

No – anyone can utilise the theory – however, a specialist, such as myself, is able to provide freelance SEO services and advice on content strategy would be expected to be able to apply the theory to implement faster, more accurate results and with more visible and long-term gains.

Take a look at this page for some case study examples of the SEO colour wheel.

Indirectly and directly yes, Google ranks sites that offer the most value to its users, this is usually applied to the content element of a site and the structural usability. However, colour and contrast play both a direct role in this ranking and an indirect one. Contrast is a direct indicator of usability and the use of colour and design within the site pages will affect engagement, the latter essential in holding and maintaining good SERPs positions. The SEO colour wheel theory is not however an examination of your use of website colour, it simply is a model that evaluates the content of your website.

You can – you can either opt to use the theory to conduct a content audit on your site or you can buy a content audit online with basic version – a static visualisation chart or an interactive chart, there are also options, should you want to focus on specific data sets.