digital AUDITS

Powerful Decision Making through Data.

performance data, structure, technical and Content

Every website tells a story — but not everyone does a deep dive. Our audit services shine a light on overlooked opportunities and missed moments. From buried content gold to subtle structural weaknesses, our audits are shaped by experience, intuition, and a critical eye — not just tools. This is where pattern recognition meets problem-solving. Expect insights that challenge assumptions and point toward smarter directions, not just best practices.

Originality

Audits that go beyond a Score

There’s no shortage of tools that can give you a website “grade.” Platforms like SEMrush and SEObility are great — but they only tell part of the story. Our approach leans into Google Search Console as the prime source of truth, supported by custom data exports that span weeks, months, or even years.

We are also GA4 experts and will identify any events or recordings that may need further attention or checks – and, if you grant us access, we will also take a thorough look round your GA4 account admin to ensure the correct configuration for your site and that the settings are appropriate to your sites traffic volume.

In all our audits we combine platform data with human context — comparing historical trends, segmenting by page types or templates, and mapping it back to intent. The result? Audits that don’t just tick boxes — they tell you how to improve based on your actual performance, not someone else’s benchmarks.

We are also able to provide AI/and GEO or answer engine reporting, auditing and implementation. For freelance AEO it is worth talking to me in a scoping session, although it is available to purchase as a retained package, combined with SEO in most instances.

Freelance Audits

Technical, Content,

Intent, SEO

and Site Audits

Behind every strong site is a solid technical foundation. Our audit services include a deep dive into:

Plugin and CMS configurations

Site speed, performance bottlenecks, and Core Web Vitals

Indexation and crawl health

Structured data, metadata quality, and accessibility

Mobile responsiveness and UX inconsistencies

Security layers and hosting considerations

Content and Intent

SEO performance

Marketing and Channel Performance

We’ll identify friction points that might be invisible to content or SEO eyes — the kind of things that actually impact visibility, trust, and conversions. The amount of time spent will ultimately decide the depth of reporting – some standard options available below, but I can deliver bespoke audits across all areas of digital and cover marketing and performance and price these individually as a one off project or over a period of 1-2 months.

Examples of Audits

The sections of an audit are customisable and tailored to your most specific need – you may for example, require audit services that have a focus on technical or content areas. Aside from offering a full site audit AVF Digital can also offer a unique tool – providing a content strategy audit – this is the ultimate content in context to intent visualisation experience. It is also great for project management and presenting to the board. Ultimately the services offered are geared towards delivering freelance performance marketing I also support these works with excellent communication platforms and the opportunity to explore the findings in a structured and methodical manner with a view to solving any issues quickly and permanently. I am also developing a resource hub – this allowing access to advanced thought leadership articles and resources to help you understand and develop better marketing strategies across all digital channels – with the additional benefit of having creative and omnichannel experience – helping your brand and campaign work achieve at all times.

Below are some past audit examples – providing you with an indication of the depth of focus and how we present to focus on the key actionable insights. Whilst providing a long-term action plan – each audit also provides Quick Wins – tasks that can be implemented on day one and that will serve to boost the site – either in terms of traffic or visibility and position.

Information on GA4 and more

Take a look back through some of these useful articles providing information on the GA4 properties as they evolved during 2022 to present day. I have also written an article on some of the recent and updated GA4 features as of March 2025 and will continue to provide information into the evolvements as they occur.

Testimonials

Annie is amazing. From the moment we first spoke to our ongoing work on my website, she has been a consistent and skilled professional. I highly recommend her work and am excited to see where our future work takes us.

Annie took the time to understand what we were trying to achieve and kept us informed all the way. She is very organised and gets things done.

So pleased to have found Annie – she delivered a new site in record time, and even with a tight deadline took the time to analyse the market spaces, build in SEO and content journeys that serve from a marketing perspective as well as our core users. She assisted with database elements and APIs and created a design that is a cut above the rest, providing easy-to-use CMS. The Analytics, (GTM) tracking, and data studio elements were all completed as part of the deal. We continued utilising her services for other one-off design projects - that are too numerous to list and also social media and again, she took the time to explain and explore the market, providing expert advice and testing content. She didn’t shy away from the difficult task at hand – of reactivating our somewhat neglected social media accounts and encouraged process within our offices to allow for efficient deliveries and effective utilisation of media assets.