AI search Assist – what effect has it had on search – should you be targeting the search tool and who is it most suited to? Will it harm your CTR on Organic Search and what type of traffic quality can we expect?
I am finding that still, clients are struggling to get to grips with the HCU changes and still favouring some of the more traditional SEO methods centred on keyword research, keyword position and often re-purposing existing content on the SERPs or regurgitating page structures throughout the site, regardless of the context.
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