Background information
This education provider in the special needs sector had reached a point in the business whereby a new site was needed, the branding on the old site needed to be stronger and the business processes predominantly forms and CRM systems were not integrated into the site.
THE BRIEF
The site needed to accommodate a vast spectrum of users – parents of children who suffer from an invisible disability, young persons with dyslexia or dyspraxia and also consultants and providers, workplace managers and HR personnel as well as schools and local authorities.
A difficult task to make the website appeal to such a wide range of audience, the proposal was to utilise the brand colours – often used to assist those suffering with dyslexia – the avoidance of large, lengthy texts on a white background and to provide very intuitive navigation. The information within the site is extensive and much of the time spent was formulating an easy to navigate structure for individual persona.
The design needed to be memorable and branded to build on the succesful touch-points and engagement the business had built through day to day activities and social media.
Timescale
Time was of the essence as the old site had almost become defunct. The actual turn-around was within 12 weeks and aside from the build, several infographics on areas of invisible disability were created to help further explain routes and thoughts within the industry.
THE RESULT
The new site was launched and shortly after an adwords campaign started.
The site was another fast build, however, the main strategy was to maintain the individual and personable style and ethos of 1 to1 support. The main differential (USP) between the competition was the clients own hard work in being approachable and able to provide such a number of specialist services on a bespoke and tailor-made basis.
The stats and traffic behaviours are encouraging and within the first week the site was converting with bookings and enquiries.
The shop element has also allowed the client to facilitate much easier payment solutions – not only for those shopping online, but also existing customers who make payments regularly as part of a series of consultancy or training packages.
The shop element has also allowed the client to facilitate much easier payment solutions – not only for those shopping online, but also existing customers who make payments regularly as part of a series of consultancy or training packages.
