SEO can be separated into a number of different specialisms, at the very essential level, you have the content creation and on page – this is largely what all the ‘helpful content updates’ are referring to – the content on page and the structure or flow of the pages alongside the content topics within the site. You also have local SEO, PR and outreach – link building and digital press releases. Add to this site structure and technical/code and dev as well as stuctured data and you get an idea of how much is involved in optimising your site, pages and keywords. This can only be achieved properly through constant monitoring and reporting – not only on performanace but also on trends and competition. Social, although an entirely separate marketing discipline is also increasingly part of SEO – social signals are an area that have both direct social and SEO importance.
Browse the SEO case studies and get an idea of the type and nature of projects I have worked on.
The Brief – SEO services Sectors: auctions, auto, lifestyle Fairly loose brief requesting the initial implementation of SEO, providing support to internal team members to
Case Study: SEO. The initial implementation of SEO and taking control of the marketing, and PPC campaigns while becoming the custodian of the website and e-commerce products listed.
Case Study: SEO. Working for digital agencies and client-side positions, the roles required communications within the agency environment, planning, collaborating and implementing SEO work. Client-side managing SEO, google Ads and website performance, tracking and analytics plus associated consultancy and campaign work.
Case Study: This new and trending brand briefed in a requirement for a permanent marketing manager – the aim was to open a new club during the month of July. In actual fact the club opening was delayed.
2024 was a difficult year for me – I had quite a major injury in the summer and some quite difficult accounts – working client-side
The Brief – PPC and SEO services Fairly clear brief was to gain control of the Google Ads accounts. The main source of leads for
