Wedding & Function Band — A Year of Search Performance

Search Performance Report · Wedding & Function Band · East Anglia

A Year of
Search Performance

Organic search · June 2025 – July 2026 · Google Search Console

Period 14 months
Sector Music · Lifestyle · Weddings
Prepared by Annie Veale Freelance
Report date July 2026
Total clicks
223
94% from UK
Total impressions
13,990
Web search only
Best avg. position
16.6
June 2026
Position gain
−33
49.8 → 16.6 (Jun 25–Jun 26)
Monthly clicks and impressions · Jun 2025 – Jul 2026
Clicks Impressions (scaled)
0 8 16 24 32 Jun 25 Jul Aug Sep Oct Nov Dec Jan 26 Feb Mar Apr May Jun Jul 26*
Feb 25 — Site launch + blog content push Jan 26 — Entity, pricing schema added Apr 26 — Google Discovery update impact Jun 26 — Best position month (16.6)

* July 2026 is a partial month to 15th. Impressions scaled for visual comparison — clicks plotted on primary axis (max 26).

Average monthly position — lower is better
55 40 25 10 49.8 17.7 34.8 18.5 16.6 ★ Jun 25 Jul Aug Sep Oct Nov Dec Jan 26 Feb Mar Apr May Jun Jul 26

Green dots = post entity/schema work (Jan 26+). Red = April Discovery update. ★ = best position achieved (Jun 26 avg 16.6).

Query categoryBest positionPerformance
Band + near me (local intent) #1 Top positions across multiple near-me variants
Wedding band + region #1 Regional lead query at position one
Jazz / swing band + location #2 Strong visibility across genre + location variants
Function bands + occasion #3 Ranking for commercial booking queries
Musician name searches Top 10 Individual musician profiles ranking well
Genre + area (broader) 10–16 Growing visibility — ongoing content and backlink work
Position context

Top-three rankings achieved across near-me, regional wedding band, and function band booking queries within six months of launch. Entity additions and pricing structured data added in January 2026 drove a significant impression uplift — monthly impressions grew from ~540 in December to over 1,700 by February. Positions have consolidated at sub-20 average through summer 2026, with enquiries and bookings coming in via the site and direct calls.

Page typeClicksImpressionsCTR
Homepage
Primary brand and booking entry point
884,9701.8%
Musician profiles
Individual band member pages
733,1412.3%
Audio / media pages
Listen and Watch content
123,3970.4%
Regional location pages
East Anglia coverage and travel
66061.0%
Pricing pages
Full band, duo and trio hire detail
31,3240.2%
Contact and information
Enquiry and supporting pages
14650.2%
Mobile
149 · 66.8%
Desktop
69 · 30.9%
Tablet
5 · 2.2%

Two thirds of all search clicks arrive on mobile — the site was built mobile-first with fast load times, accessible contact forms, and prominent CTAs throughout.

Total spend · Feb 2024 – Jul 2026
£3,700
Full engagement — build, migration, hosting, analytics setup, entity and schema work, backlink development, and ongoing SEO management.
Cost per impression
£0.26
13,990 impressions over the period. Organic visibility at a fraction of equivalent paid search cost for the same audience.
Scope delivered
WordPress build · SquareSpace migration · Custom design · Local SEO · Entity & pricing schema · GA4 · GTM · GMB · Backlink development · Ongoing meta and content management
Position gain · full period
−33
Average position moved from 49.8 (Jun 25) to 16.6 (Jun 26) — a 33-place improvement over 12 months of active SEO management.
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