Sectors

As a freelancer who has worked both client side and within agencies, I have managed to pick up much experience in multiple sectors. I have worked in quite diverse areas – professional services, health and health care, property, finance and engineering.
I have also spent several years specialising in lifestyle sectors, travel and tourism, hotels and catering, foods and organics, and also some luxury products, crafts and artisanal products.

brand picture of a search bar for types of sector

HEALTH

2024-SEO

2024 was a difficult year for me – I had quite a major injury in the summer and some quite difficult accounts – working client-side

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2023-SEO-PPC

Case Study — Healthcare PPC & SEO Crisis Management · Annie Veale Freelance Case study · Strategy · PPC · SEO · GA4 · Dev

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2025 Digital PR

Digital PR in the form of media outreach, content writing and where possible inclusion of links is an important part of SEO, particularly local SEO. It is hard for us to demonstrate due to client confidentiality and therefore this ‘case study’ provides you with an example of my content and outreach work, completed for my own site in an area I specialise – GA4, GTM tracking and the associated reporting.

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LIFESTYLE

2022-SEO-PPC

The Brief – SEO services Sectors: auctions, auto, lifestyle Fairly loose brief requesting the initial implementation of SEO, providing support to internal team members to

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Prelaunch Marketing

Case Study: This new and trending brand briefed in a requirement for a permanent marketing manager – the aim was to open a new club during the month of July. In actual fact the club opening was delayed.

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Lifestyle Websites – Music

This WordPress website design and development project was delivered in the february of 2025. A fairly simple project, but tight deadline and need to create

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Ecommerce

2023-SEO-PPC

Case Study — Healthcare PPC & SEO Crisis Management · Annie Veale Freelance Case study · Strategy · PPC · SEO · GA4 · Dev

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Homes + property

Property Website Design

Case Study: Website Design. This Property and real estate company provided a range of highly tailored property services and needed to regain their online position. A combination of expansion and busy times had meant that their once ‘ahead of the times’ site had slipped far behind the competition, and whilst their customer service and reputation remained in tact, their lack of online presence and sub-standard property listings, meant they were often overlooked by prospective vendors.

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HOMES and property

Case Study — Air Conditioning Installation · Annie Veale Freelance Case study · Dev + Technical · SEO · Local SEO · 12-month retainer WordPress

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