I look after a range of clients, for some, client confidentiality prevents me from being able to release these key performance files.
However, I think they are especially helpful for prospective clients looking for an indication on the thoroughness of my work, evaluation and pro-active-ness. I can spot and implement the things that give you better visibility. I can often, through marketing practice, and larger budgets increase relevant search queries – ‘trends’ but these are longer term strategies for much larger budgets.
AI tools and AI search have made a huge impact in the worlds of Organic Search – but also, the channel is much more established – it has it’s own place in GA4 reporting and many, many tools are now available to track performance.
Most of the reports here still focus on Organic search performance – and the main bulk of the data coming from GSC.
Where the main priority or budget lies in areas such as social, AI or other channels I include those stats.