The stats below show what a committed investment in SEO can deliver – both in terms of GSC KPIs and also the generate_lead value when the quality of traffic is prioritised over immediate gains..
This was a relatively small budget investing just £5,700 the ROI on this therefore is in excess of 700%.
The client had generated no business beyond Cambridge and flagged interest in Ely, Newmarket, North Essex and Saffron Walden as growth areas. GSC confirms the gain in Newmarket — a much smaller town than Cambridge — and new leads followed in the other three within six months. Search volumes here are modest, but conversion value is high.
