Starting up a business can be a daunting task for many, often even more so for established business owners. Digital marketing is a constantly evolving environment and faced with branding across owned digital channels as well as organic and paid for advertising – it can be hard to know which way to turn.

My case studies can demonstrate business acumen, project management, consultancy and the ability not only ‘roll up the sleeves’ and complete complex skilled creative and technical challenges but also manage and execute campaigns, strategy and reporting.

Digital PR in the form of media outreach, content writing and where possible inclusion of links is an important part of SEO, particularly local SEO. It is hard for us to demonstrate due to client confidentiality and therefore this ‘case study’ provides you with an example of my content and outreach work, completed for my own site in an area I specialise – GA4, GTM tracking and the associated reporting.